Cash Mobs – How We Do It

In February of 2014 Gateway Association kicked off Edmonton’s first cash mob campaign of its kind, celebrating inclusive employers – those who hire inclusively by employing people with disabilities in meaningful, paid roles.

Planet Organic Edmonton South made more than $5,000 from cash mobbers alone during the two-hour mob Feb. 23, 2014.
Cash mobbers spent $6,084 at Target’s St. Albert store during the two-hour mob June 22, 2014.
Our third cash mob benefited another non-profit organization – Whitemud Equine Learning Centre Association. WELCA is one of our biggest success stories through our We Belong inclusive hiring initiative. Whitemud Equine Centre raised more than $800 during the two-hour cash mob/open house Oct. 13, 2014.
Cash mobbers spent $2,686.78 at Italian Centre Shop’s west Edmonton store during the two-hour mob March 25, 2015.

We have borrowed the cash mob idea from the Buy Local movement, and applied it to the We Belong movement – the pursuit and support in communities for meaningful, paid work opportunities for people with intellectual disabilities.

Throughout the campaign, we will periodically “cash mob” businesses that hire inclusively in and around Edmonton. The goal of the campaign is to reward forward-thinking businesses and to inspire others to consider hiring inclusively. It is also to bolster the buying power of the Disability Dollar (add link) in the marketplace.

Our first cash mob in February caught the attention of The Edmonton Journal, CBC, and Global Television, along with Edmonton City Coun. Scott McKeen, Associate Minister of Services for Persons with Disabilities Naresh Bhardwaj, and Assistant Deputy Minister (Disability Services Division) Brenda Lee Doyle, who showed up to shop in support of the idea.

Our second cash mob, featured in the St. Albert Gazette and St. Albert Leader, motivated St. Albert Mayor Nolan Crouse, Assistant Deputy Minister (Disability Services Division) Brenda Lee Doyle, and community members, many of whom chose to wait and do their grocery shopping at Target during the mob to show their support.

Our third cash mob was also featured on several local newscasts, and attracted many families.

Support continues to build in the community for our inclusive employment cash mobs. Stay tuned for our next cash mob location!

How it works:
A business is chosen based on a nomination from the community for its commitment to real inclusive hiring. Cash mobbers are asked show up at the business between the times posted on a specific day. Mobbers wear green leis to identify themselves to the employer/business. Mobbers must spend a minimum amount/make a minimum donation at the chosen venue. The business benefits from the support. Gateway Association does not profit from cash mobbing. All proceeds go directly to the business as a reward for hiring inclusively.

Keep up with our latest news and upcoming cash mobs here

Click on the video link to see why we do cash mobs …