The Disability Dollar is the money spent in the marketplace by families and individuals whose lives are touched by a disability. Gateway Association researched this calculation, and invented the Disability Dollar to represent that buying power.
Businesses that hire inclusively attract the support of families and people touched by disability, an estimated $41-billion market in Alberta. Adults with disabilities make up about 16% (Statistics Canada, PALS 2006) of Alberta’s population of 3.6 million (2011 Census). The average Alberta household spends $71,429 annually on goods and other services (Statistics Canada, 2013). The average household size in Alberta is 2.6 persons (2011 Census).
This means people with disabilities, as consumers, represent $15.8 billion of the market in Alberta. When you factor in friends and family who also spend to support diversity in business, this number is closer to $41 billion. That’s just in Alberta alone.
A 2008 COMPAS Research poll found 78 per cent of Canadians say they are more likely to buy a product or service from a business that has a policy of hiring people with disabilities than from a company that doesn’t.
Make your cash count!